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What is Blueriq?

Blueriq is specialized in creating end-to-end customer journeys. We help customers facing knowledge-intensive and customer-oriented challenges and processes. Our rule driven software platform, designed for dynamic solutions, is the key for success when facing those challenges. Our platform enables organizations to react quickly and cost-efficient and adapt to change. Not only change in the market but also change in laws and regulations. A perfect fit with Blueriq is achieved when the customer journey is unpredictable and has a lot of decision moments. When the customer journey has a lot of events during the journey and it has to offer a unique experience, Blueriq accelerates. A Blueriq portal is the single point of contact in a landscape with multiple systems, organizations and even experts.

Table of contents

Getting rid of unnecessary translations and achieving predictable quality

Instead of a code driven environment, Blueriq is model driven platform. Our customers can read the models. This way time extensive and error prone translations between business, information analysts and programmers are minimalized. Therefore, organizations are enabled to quickly react on changes and to focus on delivering business value. Our models deliver insight which result in predicable quality. Because Blueriq is a platform, a modeler doesn’t change anything in the technical base. Therefore, integration and security risks are strongly reduced.

Below, a schematic outline is given on how Blueriq makes this possible.


In Studio, models are creates and maintained. The runtime executes models, which are displayed in a browser, an app or an application. 

See Blueriq Components for a more detailed description of the different components in Blueriq.




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