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What is Blueriq?

Blueriq is specialized in creating end-to-end customer journeys. We help customers facing knowledge-intensive and customer-oriented challenges and processes. Our rule driven software platform, designed for dynamic solutions, is the key for success when facing those challenges.

Our platform enables organizations to react quickly and cost-efficient and adapt to change. Not only change in the market but also change in laws and regulations.

A perfect fit with Blueriq is achieved when the customer journey is unpredictable and has a lot of decision moments.

When the customer journey has a lot of events during the journey and it has to offer a unique experience, Blueriq accelerates.

A Blueriq portal is the single point of contact in a landscape with multiple systems, organizations and even experts.



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Getting rid of unnecessary translations and achieving predictable quality

Instead of a code driven environment, Blueriq is model driven platform. Our customers can read the models. This way time extensive and error prone translations between business, information analysts and programmers are minimalized. Therefore, organizations are enabled to quickly react on changes and to focus on delivering business value.

Our models deliver insight which result in predicable quality. Because Blueriq is a platform, a modeler doesn’t change anything in the technical base. Therefore, integration and security risks are strongly reduced.

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Blueriq is a rule-driven software platform designed to deliver dynamic business solutions for organizations with knowledge-intensive processes.
It empowers organizations in fast changing environments to quickly and cost-effectively respond to changing business conditions and regulations. Blueriq provides solutions for Decision Management, Dynamic Case Management and intelligent User Experience Management across multiple channels.
Solutions based on Blueriq are modeled, not programmed, giving you the opportunity to respond more quickly to your customers’ needs and improving your business outcomes.

With Blueriq, you make your own rules!

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Below, a schematic outline is given on how Blueriq makes this possible.

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Blueriq Encore, models are creates and maintained. The runtime executes models, which are displayed in a browser, an app or an application.

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Components

Blueriq consists of the following components:

  • Studiocreate and maintain an application
  • Runtimeexecute an application
  • Publisherpublish an application from one environment to another

Below the preferred deployment of Blueriq is outlined. An application is developed with Studio, which runs on the Development environment. This environment also contains a Runtime which is linked to the Studio. With this setup changes in Studio are directly reflected in the Runtime, which enables rapid application development. Once an application is ready for test, the Publisher is used to transfer the application from the Development environment to the Test(/Acceptation/Production) environment. On this environment only the Runtime is deployed to run the application.

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Studio

A closer look at the Studio shows that there are two layers internally:

  • Studio server
  • Studio client

The Studio server provides the core functionality and is responsible for maintaining the Studio repository. It provides a management service, via SOAP, which handles the connections to the Publisher, Composer and the development plug-in on the Runtime.

The interface elements (the Studio screens) are handled by the client. This client is built with XBAP technology which requires Internet Explorer to run.

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Both Studio layers run on top of an IIS application server.

Key features of the Studio:

  • Complete revision control
  • Work with external and internal libraries
  • Multilingual elements
  • User and access management
  • Working with multiple projects

Blueriq Studio provides a complete guide on the Studio.

Runtime

The Runtime is the execution platform that executes the application. The Runtime runs on top of an application server, e.g. Tomcat, JBoss, Websphere (all Java) or IIS (.Net). On the next layer the Blueriq SDK is available which contains the Blueriq engines. The webapp is located on the next layer, which handles all web interaction. On top of the stack a number of plug-ins are available, e.g. Dashboard, CMIS, which provide specific functionality.

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There are several options to load an application from the studio into the runtime:

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Via a direct link between studio and runtime

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See Blueriq Components for a more detailed description of the different components in Blueriq.

What do you create with Blueriq?

Solutions for customer journeys exists of different elements; user interaction, a process and all necessary decisions. Blueriq supports all needed functionality in one platform and connects with commodity IT to retrieve or save data, to enrich a case or to check authorizations.

Customer Experience Management

Blueriq’s Customer Experience Management manages which information is being retrieved from the customer or is shown on the screens. By making this information context sensitive, a personal user experience and a smart dialog is created, without unnecessary questions and in the right tone of voice. This way we make it possible for different target audiences and roles to work together in the same case.


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Dynamic Case Management

To provide a perfect customer journey, Blueriq uses Dynamic Case Management (DCM) with a case as central subject.

Where user interaction orchestrates what happens within a task of a customer journey, DCM orchestrates the whole case. It determines who must perform the next step or how the customer journey should be treated.

In contrast to Business Process Management (BPM) that follows a specific sequence, DCM is completely rule driven. Only tasks that are relevant for the customer are shown at the right moment and are mandatory or optional, depending on the rules. This way processes, authorizations and timelines are guarded, but at the same time there’s optimal flexibility.

All different variants of the same process are modelled in one model. From straight through processing to processes that are handled manually as the sequence is unpredictable or processes that are so complex an expert needs to assess it.

Decision Management

In every process a lot of decisions are being made. This can be formal decisions, for example if a certain subsidy may be granted. But answers to simple questions can also be decisions that triggers a certain situation. These decisions are often related with law and legislations, policy documents or design decisions. As decisions are being modelled as a Business Rule, this is made explicit and easy to relate.

Dependencies between rules and data can be easily shown with a Decision Requirements Graph (DRG). A DRG shows the rules and data being used to determine a value (decision).  This DRG scans Blueriq for the complete model of every possible path to a decision, as well as solution at the customer for an individual decision.


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Typical Blueriq

Blueriq makes clear decisions which makes our platform unique.

  • The customer and the customer journey are centralized, third parties join in in this journey.
  • User interaction should always be custom made. All users use the same solutions. The rules determine which functionality someone can see or use. This depends of a specific situation, role of the user and the phase in which the process is in etc.
  • Decisions, dialogs, documents and processes are all being controlled by our Rule Engine. This way we secure a consistent way of working and guarantee traceability to law and legislation.
  • To capture complex processes with an unpredictable order in a Business Process Management Notation (BPMN) is impossible. Therefore, Blueriq chooses for a process based on clear pre- and postconditions determined by rules.
  • Blueriq is centered in the commodity IT as a spider in the web, getting all the information needed from the different source systems. As a system of differentiation, it’s no transactional system or database. Blueriq brings all information together in a customer journey. The results are being reported to a system of record.
  • Tone of Voice and content are being separated as well as knowledge and process. This results in the fact that technical en functional parts can be maintained separately. A solution can easily be distributed with different layout, in different languages, on different devices or channels.

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Three times Blueriq

With Blueriq we don’t only refer to our company and our platform, we also refer to the expertise and craftmanship from our certified specialists. We train our colleagues to work conform a certain approach.

Blueriq Platform aims to eliminate unnecessary transfers between business and IT. Therefore, our specialists that realizes the solution is intimately involved with the customer. Also, our specialists are involved designing the desired business process.

We learn our specialism to model with Blueriq and working according to this successful approach by following specific courses in our Blueriq Academy. We keep developing our tracks to get the best our or specialists. This trinity, approach; specialists and our unique platform, completes our service.

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Maintainable Blueriq

Blueriq offers extensive functionality to maintain the created solutions. This starts with integral version management that enables our specialists to work with a copy from a specific version. This way we make sure our teams can work independently on different releases or features, without interfering with each other.

Our Blueriq Runtime can run multiple versions of a solution at the same time and, if you’re running on a development environment, seeing real time changes made in a model.

To control and maintain the quality of the models we make use of unit tests in Blueriq Encore, and the Business Model Analyzer.

Extend your knowledge?

Watch the demo’s and download whitepapers on www.blueriq.com, take a look at our courses at www.blueriq.com/academy.

Here on my.blueriq.com you can find all helpfiles, release notes, documentation and Design Guides. For other questions you can always reach out to support@blueriq.com

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The Runtime runs on Java or .Net and works with modern browsers.

Key features of the Runtime:

  • Customizable dashboard to run applications
  • Variety of plug-ins to extend functionality
  • Different APIs to further extend and customize functionality

Blueriq Runtime provides a complete guide on the Runtime.

Publisher

The Publisher is a standalone application. It is connected to Studio to retrieve applications. An application can be published from Studio to the Publisher database. An environment with a Runtime can connect to this database and start a published application through the Publisher Client, which runs on top of Runtime.

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Key features of the publisher:

  • 4 eyes principle
  • Select a tag/revision to publish
  • Administration of published/unpublished applications

More information on the Publisher can be found here: Blueriq Publisher.

Composer

The Composer allows editing simple text elements of an application at runtime, such as a question text or a button label. The changes are directly visible. In order to maintain the changes, they are stored in the Studio repository by the Composer. The Composer is a plugin which runs on top of the Runtime. This plug-in has a connection to the Studio to store the changes that are made with the Composer.

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