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What is Blueriq?

Blueriq is specialized in creating end-to-end customer journeys. We help customers facing knowledge-intensive and customer-oriented challenges and processes. Our rule driven software platform, designed for dynamic solutions, is the key for success when facing those challenges. Our platform enables organizations to react quickly and cost-efficient and adapt to change. Not only change in the market but also change in laws and regulations. A perfect fit with Blueriq is achieved when the customer journey is unpredictable and has a lot of decision moments. When the customer journey has a lot of events during the journey and it has to offer a unique experience, Blueriq accelerates. A Blueriq portal is the single point of contact in a landscape with multiple systems, organizations and even experts.

Getting rid of unnecessary translations and achieving predictable quality

Instead of a code driven environment, Blueriq is model driven platform. Our customers can read the models. This way time extensive and error prone translations between business, information analysts and programmers are minimalized. Therefore, organizations are enabled to quickly react on changes and to focus on delivering business value. Our models deliver insight which result in predicable quality. Because Blueriq is a platform, a modeler doesn’t change anything in the technical base. Therefore, integration and security risks are strongly reduced.

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Blueriq is a rule-driven software platform designed to deliver dynamic business solutions for organizations with knowledge-intensive processes.
It empowers organizations in fast changing environments to quickly and cost-effectively respond to changing business conditions and regulations. Blueriq provides solutions for Decision Management, Dynamic Case Management and intelligent User Experience Management across multiple channels.
Solutions based on Blueriq are modeled, not programmed, giving you the opportunity to respond more quickly to your customers’ needs and improving your business outcomes.

With Blueriq, you make your own rules!


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Below, a schematic outline is given on how Blueriq makes this possible.


In Studio, models are creates and maintained. The runtime executes models, which are displayed in a browser, an app or an application. 

See Blueriq Components for a more detailed description of the different components in Blueriq.