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Quality is about making organizations perform for their stakeholders from improving products, services, systems, and processes, to making sure that the whole organization is fit and effective. Managing quality means constantly pursuing excellence: making sure that what an organization does is fit for purpose, and not only stays that way but keeps improving. There's a lot more to quality than just manufacturing widgets without any defects or getting trains to run on time. Although those things are certainly part of the picture. What quality means for an organization is ultimately a question for the stakeholders. And by By stakeholders, we mean anyone who has an interest in the success of what their organization does.

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